Balanced storytelling and performance by creating content that engaged Gen Z audiences while driving measurable impact.

Designed a clean, intuitive reading platform that simplifies book discovery and eliminates clutter. Focused on minimal design, clear navigation, and distraction-free reading to enhance overall user experience.

A risk-first redesign that transforms a passive document vault into an active system—helping users identify, prioritize, and resolve property-related issues with clarity and ease.

A visual story of travel, community, and experiences crafted for Zostel.

Brand identity and visual design projects crafted for different brands.

A self-initiated pineapple jam brand that sold 300+ bottles. This project taught me branding, packaging design, customer behavior, and how creativity and business come together to create real-world impact.

A design-led exploration of luxury streetwear campaigns and brand identity